In an marketplace centered on exclusives and limited editions, adidas took the prospect to point out how their new flagship shop thought is for everybody. They pre-launched a Swedish retailer opening within a 360° interactive video clip – thus proving that adidas will be the go-to place for all creative trailblazers, where ever they might Reside. The end result? A environment extensive audience attended the Digital flagship retailer.
Breakthroughs start with curiosity. With curiosity at the center of its initial at any time brand marketing campaign, science and technologies corporation Merck started off #catchcurious – a worldwide initiative to advertise elevated curiosity among the B2B audiences.
ACCIONA, a worldwide renewable Electricity and infrastructure group, preferred a worldwide topic to Express our excitement regarding the potential of renewable Power, so we created a 100% EcoPowered car which became the initial electric powered vehicle to take part and full the Dakar rally in 2017. The media approach centered on actual-time communications with the challenge's owned media channels.
The EEA With this category will probably be given to a campaign or maybe a venture that takes advantage of diverse applications for coherent and cohesive interaction with distinctive segments of the general public viewers.
The proprietor of Nordic Selection Hotels went on A 3-7 days long roadtrip. The objective was to make a robust perception of a common corporate tradition and inspire enthusiasm.
Exclusive campaign using Minecraft – a game that bought about a hundred and twenty million copies throughout the world and can also be very popular while in the Czech Republic. We created a pirate island in the game, with quite a few real-life options and linked the manufacturer (Captain Morgan) Using the cubic Minecraft environment in a way just like nothing at all that's been more info accomplished in the Czech Republic and elsewhere on this planet.
„Quit for just a story” contest is usually a B2B campaign - as well as grew to become Hungary’s major short story contest organised by JCDecaux. Inside a tough natural environment the place politics and modifying purchaser patterns induce a worry of loss of market for The complete OOH market, the market leader in citylights was able to have interaction shoppers – even in a very bus halt. Gross sales figures (up by ten%) verify that the technique labored.
And thereby increase consciousness on the Kavli Have faith in´s assist to worthy will cause around the globe. To show that it actually will make variance that will help - also as a result of client consciousness
Rugby has from the Czech Republic prolonged but very intricate historical past. Probably the most famous Czech sports activities are soccer and ice-hockey and rugby has not achieved these types of attractiveness or good quality.
Regardless of whether campaigning on behalf of endangered species or trade teams, their communications calls for tireless motivation. This EEA category rewards the most beneficial of PR & Comms from non-governmental organisations and associations.
Most Austrians experience awkward all-around stinky close friends, an issue that heats up in summertime. Our two-week hotline labored: Borotalco sent “odor-aid” kits to offenders, expanding brand consciousness with one million+ impressions
Annual and company Social Accountability experiences showcase the calendar year’s organisational, business enterprise and social achievements in a means that inspires stakeholders, elevates manufacturer messaging and strengthens marketplace positioning.
How important, even critical transportation & logistics seriously are for the global financial system in general in addition to for us as folks – the pandemic decades have built that clear ample to all of us.
Digitalisation is changing the world as we understood it. Using the Telefónica BASECAMP, Telefónica Germany, on the way in which to become Germany’s leading electronic telecommunications enterprise, establishes a community dialogue about the effect of digitalisation.